About

Eng

Studiopretzel was created as a brand for fashion business, with a particular attention to “lightness”, something that reminds of Calvino’s literature. 

In practice, this idea translates itself into soft lines, in the creation of comfortable clothes, such as the shirt and shorts, together with the use of comfortable materials, such as muslin and linen. 
The shirts’ buttons are dressed with Japanese colored textiles, in contrast with the main tone, in order to highlight the details and avoid the use of a tie, an actual no-tie shirt. Japanese textiles are also used for the internal pockets of the
double-breasted yukatas, a modern interpretation of the 
comfortable Japanese kimonos. 
This idea of fashion becomes then very close to the east and fulfills the concept of a comfortable elegance, creating wider clothes but nevertheless precise in the colors and in the details.

Clothes are handmade by local artisans. The collections are produced between Prato, Firenze and Pontassieve, where experienced Italian artisans wrap the buttons one by one, manufacturing trousers and shirts, using only sewing machines and irons. 
This specialized production, with its great attention to details, is completely “made in Italy” and can work on single items as well as on bulk orders, thanks to a widespread network of local artisans.

Ita

Studiopretzel nasce come brand di moda che si impegna nel fashion business ma con un occhio alla ‘leggerezza’ di calviniana memoria. 

Concretamente parlando, questa idea prende forma in linee morbide,
soprattutto nella costruzione di capi comodi, come la camicia e il bermuda e nell’uso di materiali confortevoli come la mussola e il lino.
I bottoni delle camicie vengono fasciati con tessuti giapponesi, colorati, in contrasto col tono di fondo, per enfatizzare il dettaglio ed evitare l’uso della cravatta, una no-tie shirt a tutti gli effetti. I tessuti giapponesi ritornano anche nei taschini interni degli yukata a doppiopetto, reinterpretazione dei morbidi kimoni da casa della tradizione giapponese. Prende forma così un’idea di moda molto vicina all’oriente, all’eleganza comoda, al concetto di indossare capi ampi, ma rigorosi nei colori e nei tagli.